To Work

Tencent

Campaign: Tencent Warwings game app

Background

Tencent Holdings Limited is a Chinese investment holding company headquartered in Nanshan District, Shenzhen. Tencent is one of the biggest investment corporations, one of the largest Internet companies, as well as the largest, best-performing and most valuable gaming company in the world.

Strategy

We teamed up with Nadia Marcinko and the team at Warwings to prank a flight instructor in Palm Springs California. Watch what happens when Nadia goes undercover as a gullible nerd, pretending to be clueless.

Results

After the successful release of the video, Warwings became the most downloaded game in the United States, including the United Kingdom. The video received a total of 17 Million views on facebook in less than 30 days! With total shares reaching 44,000. The estimated PR value reached RM 1.6 Million.